Spit Grtzr

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June 10, 2011 at 6:48pm
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Loooxury: design critique
Friends, here we have a sad situation. I hold this up as an example of what not to do if you are confronted with designing the interior of a car.
As I peruse the interior of this car I’m struck right away by several ‘misses’; where are the cup-holders? why is the carpet not installed yet? when are the real seats getting installed? where do I put my casseroles?
This interior lacks quite a bit of ‘creature comforts’- a level of busy-ness, complexity and obfuscation to stay on message for the car-company. Sure this may seem like a simple approach, but nobody wants simple. Simple is for simpletons, like people in Florida. Normal people want complexity, luxury and lots of gadgets. I would propose adding seats, deep deep pile carpet, a digital dashboard with plenty of lights (LED’s and electro-luminescent panels), and a place to put a casserole-carrier.
 In todays world this approach lacks any sense of knowledge of the state of the art of car interiors- this design copletely misses the mark for car buying end users.
I like metal but not uncarpeted interior metal- hence I am not floor of this car. I like padded under-pants hence I am a door panel in this car. This effort no doubt resulted in someone getting demoted, possibly fired, and poor performance for this poor car and it’s manufacturer.
…and for the love of Rossi move the steering wheel back!

Loooxury: design critique

Friends, here we have a sad situation. I hold this up as an example of what not to do if you are confronted with designing the interior of a car.

As I peruse the interior of this car I’m struck right away by several ‘misses’; where are the cup-holders? why is the carpet not installed yet? when are the real seats getting installed? where do I put my casseroles?

This interior lacks quite a bit of ‘creature comforts’- a level of busy-ness, complexity and obfuscation to stay on message for the car-company. Sure this may seem like a simple approach, but nobody wants simple. Simple is for simpletons, like people in Florida. Normal people want complexity, luxury and lots of gadgets. I would propose adding seats, deep deep pile carpet, a digital dashboard with plenty of lights (LED’s and electro-luminescent panels), and a place to put a casserole-carrier.

 In todays world this approach lacks any sense of knowledge of the state of the art of car interiors- this design copletely misses the mark for car buying end users.

I like metal but not uncarpeted interior metal- hence I am not floor of this car. I like padded under-pants hence I am a door panel in this car. This effort no doubt resulted in someone getting demoted, possibly fired, and poor performance for this poor car and it’s manufacturer.

…and for the love of Rossi move the steering wheel back!


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